In a first for the French house, Dior Homme has teamed with German audio manufacturer Sennheiser to produce a special line of headphones.
Dior Homme chief executive officer Serge Brunschwig was here for the unveil on March 22. Visiting the brand’s Hong Kong Landmark store, he was joined at a cocktail party by Asian celebrity guests such as singers Vaness Wu and Endy Chow, and Cantopop lyricist Wyman Wong.
It’s the first time Dior Homme has collaborated with a third party. The four products, which come in a sleek black and red colorway, are designed to cater to different scenarios: at home, traveling or for daily wear.
“We had a lot in common but we didn’t know it before,” Brunschwig said, adding that the collaboration came about from a meeting 11 months ago. Because Sennheiser is a sponsor of Art Basel’s Hong Kong fair, which is currently on, the two parties thought it would make for a great launch date.